Creating Compelling Video with Mitchel Dumlao
Creating compelling content as an engagement tool will be one of the most important things organizers and campaigns can do in the new normal. The most engaging form of content is video. Video performs better consistently across platforms. To learn more about how to create the most effective videos, I reached out to an expert in the field, Mitchel Dumlao.
Digital Field Organizing
Field, or all the activity related to direct voter contact including managing and recruiting volunteers to do so, may be the most challenging transition any campaign will have to make in the new era of social distancing. But it can and must be done.
Constituency Organizing while Social Distancing
Through constituency organizing, campaigns can attack weaknesses and highlight strengths - directly tailoring their message and tactics to specific demographic segments of their electorate. In the age of social distancing, it’s also a tactic optimal for digital organizing. I’ll explain how in eight concrete steps.
The Dos and Don’ts of Webcasting
In this new era organizers need to become experts in webcasting and online streaming video platforms. Trainings, surrogate rallies, all of those are still important aspects of a campaign. And all of them now need to be held online.
Case Study: Facebook Groups in the Amy Klobuchar Campaign
In only two weeks, our little scrappy Virginia team for Amy Klobuchar secured three workspaces, knocked thousands of doors, held not one but two rallies (one of which was described above as “standing room only”), locked in six endorsements from current and former elected officials, and defied expectations for what anyone thought possible given the circumstances.
How the hell did we do that? We had a little help from our friends.
Social Media Best Practices
Now that you’ve got your accounts set up, let’s talk about some general rules of the road on how to be effective on these platforms.
Getting Started — Setting up your social media accounts
The first step to digital organizing is to establish your presence on social media channels. While it was critical to communicate on all mediums before a global pandemic, these are now going to likely be the primary way you interact with voters. Let’s start with the big three that are requirements for any campaign in the modern era.
Organizing in the Time of Corona
Covid-19, the novel coronavirus, is upending the world, affecting industries across the spectrum that involve face to face interaction. Traditional political organizing hasn’t been spared.